How to Nail the Perfect Headshot

Hardman Headshots

So you’ve seen some of the professional headshots out there, and you start thinking, “Maybe its time to get a new headshot”. You want something  that shows your professionalism, and your personality, without being too “stuffy”; something that stands out on your LinkedIn profile, or adds that “wow” factor to your cover letter. No problem, right?

The truth is in the professional world, your headshot says a lot about you, and as they say, “A picture is worth a thousand words”. If you were second guessing your need for a nice headshot, or wondering if its worth it to hire a professional, we’ll be the first to tell you, you do, and it is. So, where do you start? How do you pick a photographer, what do you wear, and how do you make sure that your money is well spent? If you’ve been wondering any of the above, you’re in the right place. Check out some tips below to ensure that your headshot is capturing the best version of you, and your skillset.

Tip One: Choosing the right Photographer Hardman Portraits Headshot Setup

In a world of digital information overload, it can be hard to make a choice on the best photographer to suit your needs. Every photographer tends to have a uniqueness that makes them, well, them. But the truth is, there is an art to what makes a headshot great, and you want to know that the photographer you choose understands that art. Make sure to look through their portfolio, look at the lighting, backgrounds, and use of props in their photos. Make sure to get upfront pricing, and schedule a call or maybe an introductory meetup to see how comfortable you feel chatting with them. Chances are, if you are tense or uncomfortable around them, it will show in your photos.

*Pro tip: Make sure to ask how quickly you can get a digital copy of your headshots. When we shoot, we make sure that you leave the studio with at least one shot on your phone that you are able to use immediately.

Hardman HeadshotTip two: Dress to Impress (but don’t lose your style).

Now this may seem like a no-brainer, but what you wear says a lot about the way you are perceived, and can add to or take away from the quality of your shots. Avoid wearing loud prints, or colors that may wash out your skin tone. At the same time, be aware of your niche, and dress in alignment with that. Are you a creative? You probably don’t need to be in a suit and tie, and have more room to express yourself with your clothing. Are you in the corporate world? You’ll need to dress like it!  Also, avoid making drastic changes to your style right before the shoot – i.e., an extreme hair color change. Change can be great!However, if you aren’t fully comfortable with that change yet, you may come off looking uncomfortable, or worse, deciding later that you don’t like the style and now need a new shot that’s more reflective of your true personality.

*Pro tip:  If you plan on getting your makeup done for your shoot, let them know its for a headshot – your artist should  understand that there are makeup techniques for professional photography lighting to enhance your best features.

Tip three: Be yourself!

Johnna Wilks Hardman Portrait

Above all, you want your headshot to show WHO you are as a professional! Be yourself, and leave room for the photographer’s creativity to help that personality shine in front of the camera. You don’t have to present yourself as someone you really aren’t to have a great headshot; in fact, the best headshots come from those who are confident in who they are, and have chosen the best photographer to highlight what you bring to the table.


P.S. We’d love to talk to you about your needs, and see if we are a good fit for you! Feel free to reach out and say hey, or shoot us any questions you may have about a headshot, branding portrait, or even fine art portraiture here.


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